TY  - BOOK
AU  - Abantao, Baniline Jone V. 
TI  - Marketing research
SN  - 9786210450361
AV  - HF 5415.2 .A23 2024 
PY  - 2024///
CY  - Quezon City
PB  - Rex Book Store
KW  - MARKETING RESAERCH -- METHODOLOGY
KW  - CONSUMERS -- RESEARCH
N1  - Includes bibliographical references and index; Chapter 1. Introduction to Marketing Research -- Chapter 2. Quantitative Research -- Chapter 3. Preliminary Data Processing and Data Analysis -- Chapter 4. Marketing Research Report
N2  - This marketing research textbook aims to be an introductory text to the field of marketing research
ER  -