Clarke, Alan <br/><br/>
International hospitality management :  concepts and cases / 
Alan Clarke and Wei Chen 
 - Amsterdam :  Elsevier Science,  c2007 
 - viii, 382 pages ;  25 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/>1. Welcome: An Introduction to International Hospitality Management -- 2. Cultures and the Challenges of International Hospitality Management -- 3. The International Hospitality Industry -- 4.Exploring the International Environment -- 5. International Marketing -- 6. International Hospitality Market Entry -- 7. Strategic Planning and International Hospitality Enterprises -- 8. International Human Resources Management: Managing Diversity -- 9. Entrepreneurship and SMEs in the Global Market -- 10. Managing Social Responsibility in International Hospitality -- 11. The Analysis of International Hospitality Management 
<br/><br/><label>ISBN: </label>9780750666756 
<br/><br/><label>Subjects--Topical Terms: </label><br/>HOSPITALITY INDUSTRY -- MANAGEMENT
<br/><br/><label>LC Class. No.: </label>TX 911.3.M27 .C53 2007