TY  - BOOK
AU  - Clarke, Alan
AU  - Wei Chen
TI  - International hospitality management: concepts and cases 
SN  - 9780750666756
AV  - TX 911.3.M27 .C53 2007 
PY  - 2007///
CY  - Amsterdam
PB  - Elsevier Science
KW  - HOSPITALITY INDUSTRY -- MANAGEMENT
N1  - Includes bibliographical references; 1. Welcome: An Introduction to International Hospitality Management -- 2. Cultures and the Challenges of International Hospitality Management -- 3. The International Hospitality Industry -- 4.Exploring the International Environment -- 5. International Marketing -- 6. International Hospitality Market Entry -- 7. Strategic Planning and International Hospitality Enterprises -- 8. International Human Resources Management: Managing Diversity -- 9. Entrepreneurship and SMEs in the Global Market -- 10. Managing Social Responsibility in International Hospitality -- 11. The Analysis of International Hospitality Management
ER  -