Barry, Thomas E. <br/><br/>
Marketing :  an integrated approach / 
Thomas E. Barry 
 - Chicago :  The Dryden Press,  c1986. 
 - xxi, 798 pages :  illustrations ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0030640636 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>MARKETING -- METHODS
<br/><br/><label>LC Class. No.: </label>HF 5415 .B37 1986