TY  - BOOK
AU  - Barry, Thomas E.
TI  - Marketing: an integrated approach 
SN  - 0030640636
AV  - HF 5415 .B37 1986 
PY  - 1986///
CY  - Chicago
PB  - The Dryden Press
KW  - MARKETING
KW  - MARKETING -- METHODS
N1  - Includes bibliographical references and index
ER  -