The Business environment /
Adrian Palmer and Bob Hartley
- Fourth edition
- [New York] : McGraw-Hill, c2002.
- xvi, 532 pages : illustrations, map ; 23 cm.
Includes index.
Part 1. Contexts -- Part 2. Looking inwardly at organizations -- Part 3. Element of the external business environment -- Part 4. Bringing it together: Environment analysis
This textbook introduces students to business by exploring the dynamics of the business environment. It demonstrates the effects of these dynamics on business organisations and illustrates how decisions are made within organisations.