Myers, James H. <br/><br/>
Marketing / 
James H. Myers 
 - New York :  McGraw-Hill,  c1986 
 - xx, 597 pages :  illustrations ;  32 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction to marketing -- The framework for effective marketing planning -- Understanding consumer and organizational markets -- Planning the marketing mix -- An expanded view of marketing 
<br/><br/> This book describes what modern marketing is and how it is carried out in business firms and other types of organizations. 
<br/><br/><label>ISBN: </label>007044207X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF 5415 .M94 1986