TY  - BOOK
AU  - Evans, Joel R.
TI  - Marketing
SN  - 0023344105
AV  - HF 5415 .E93 1987 
PY  - 0000///c198
CY  - New York
PB  - Macmillan Pub. Co.
KW  - MARKETING
N1  - Includes bibliographical references and index
ER  -