Cohen, William A. <br/><br/>
The practice of marketing management :  analysis, planning and implementation / 
William A. Cohen 
 - New York :  Macmillan Publishing Co., Inc,  c1989. 
 - xix, 675 pages :  color illustrations ;  23 cm. 
<br/><br/>Includes bibliographical reference and index. 
<br/><br/><label>ISBN: </label>0023231505 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF 5415.13 .C64 1989