TY  - BOOK
AU  - Peter, J. Paul
AU  - Donnelly, James Jr. H.
TI  - Marketing management : : knowledge and skills 
SN  - 0072315571
AV  - HF 5415.13 P387 2000 
PY  - 2000///
CY  - New York
PB  - Irwin
KW  - MARKETING -- MANAGEMENT
KW  - MARKETING -- MANAGEMENT -- CASE STUDIES
N1  - Includes index; Section I: Essentials of Marketing Management --
Section II: Analyzing Marketing Problems and Cases --
Section III: Financial Analysis for Marketing Decisions --
Section IV: Internet Exercises and Sources of Marketing Information --
Section V: Marketing Management Cases --
Section VI: Strategic Marketing Cases --
Section VII: Developing Marketing Plans
ER  -