TY  - BOOK
AU  - Parkinson, Northcote
TI  - Marketing : : key to business success today 
SN  - 8170944732
AV  - HF 5415 .P24 1999 
PY  - 1999///
CY  - India
PB  - Vision Books Ptv. Ltd
KW  - MARKETING
N1  - 1. Introduction to marketing --
2. Product planning--first p of marketing --
3. Pricing--second p of marketing --
4. Physical distribution--third p of marketing --
5. Promotion and advertising--fourth p of marketing --
6. The role of sales promotion in marketing activity --
7. Control of operations --
8. New techniques in marketing
ER  -