TY  - BOOK
AU  - McCarthy, E. Jerome
TI  - Basic marketing: a managerial approach 
SN  - 0256030197
AV  - HF 5415.13 .M33 1984 
PY  - 1984///
CY  - Illinois
PB  - Irwin
KW  - MARKETING
KW  - PERSONNEL MANAGEMENT
N1  - Includes bibliographical references and index
ER  -