Dahlvig, Anders

The Ikea edge : building global growth and social good at the world's most iconic home store / Anders Dahlvig - New York: McGraw-Hill, 2012. - xiii, 191 pages : 24 cm.

Part 1. A vision of social responsibility --
Part 2. Differentiation through control of the value chain --
Part 3. Market leadership and a balanced market portfolio --
Part 4. Building for the long term

9780071777650


IKEA (FIRM)
FURNITURE INDUSTRY AND TRADE -- SWEDEN -- MANAGEMENT
SOCIAL RESPONSIBILITY OF BUSINESS -- SWEDEN

HD 9773 .D34 2012