The Ikea edge : building global growth and social good at the world's most iconic home store /
Anders Dahlvig
- New York: McGraw-Hill, 2012.
- xiii, 191 pages : 24 cm.
Part 1. A vision of social responsibility -- Part 2. Differentiation through control of the value chain -- Part 3. Market leadership and a balanced market portfolio -- Part 4. Building for the long term
9780071777650
IKEA (FIRM) FURNITURE INDUSTRY AND TRADE -- SWEDEN -- MANAGEMENT SOCIAL RESPONSIBILITY OF BUSINESS -- SWEDEN