McDaniel, Carl,  Jr.,  1941- <br/><br/>
Marketing research / 
Carl McDaniel, Jr., Professor Emeritus, University of Texas at Arlington, Roger Gates, DSS Research. 
 - Tenth edition. 
 - xxi, 552 pages :  ill. (some col.) ;  26 cm 
<br/><br/> "Book Companion Site Registration Code. Redeem code to get access to study tools for Marketing Reseach 10e"  in a closed envelope tipped in.  "Includes new, exclusive nationwide survey data set on quick service restaurants--Cover. 
<br/><br/>Includes bibliographical references (E-1-E-20) and index. 
<br/><br/><label>ISBN: </label>9781118808849 
<br/><br/><label>LCCN: </label>2015371017 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2 .M3823 2015