TY  - BOOK
AU  - McDaniel,Carl
AU  - Gates,Roger H.
TI  - Marketing research
SN  - 9781118808849
AV  - HF5415.2 .M3823 2015 
PY  - 2015///]
CY  - Hoboken, NJ
PB  - Wiley
KW  - Marketing research
N1  - "Book Companion Site Registration Code. Redeem code to get access to study tools for Marketing Reseach 10e"  in a closed envelope tipped in; "Includes new, exclusive nationwide survey data set on quick service restaurants--Cover; Includes bibliographical references (E-1-E-20) and index
UR  - http://www.loc.gov/catdir/enhancements/fy1513/2015371017-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1513/2015371017-t.html
ER  -