TY  - BOOK
AU  - Cruz, Zenaida Lansangan
TI  - Principles and ethics of tour guiding / 
SN  - 9789712351006
AV  - G 155.A1 .C78 2008 
PY  - 2008///
CY  - Quezon City
PB  - REX Book Store
KW  - TOURIST TRADE
KW  - TOURIST TRADE -- PHILIPPINES
N1  - Includes bibliographical references and index; Chapter I : The meaning and classification of tour guide -- Chapter II : The History of tour guiding -- Chapter III : The Traveler -- Chapter IV : Various roles of the tour guides -- Chapter V : The Importance of education in guiding -- Chapter VI : Qualities of an ideal tour guide -- Chapter VII : Speaking skills of tour guides -- Chapter VIII : Conducting tours -- Chapter IX : The Guiding business -- Chapter X : Professional ethics in guiding -- Chapter XI : Guiding travelers with disabilities -- Chapter XII : Major trends in the twenty-first century
N2  - The main purpose of the new edition of principles and ethics of tour guiding is to equip students with a comprehensive knowledge about techniques and best practices in guiding and escorting travelers locally and abroad
ER  -