Hassanien, Ahmed <br/><br/>
Hospitality business development /  
Ahmed Hassanien, Crispin Dale and Alan Clarke 
 - Amsterdam :  Elsevier,  c2010. 
 - xxi, 289 pages :  illustrations ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Chapter 1. Introduction to hospitality business development --<br/>Chapter 2. Scope of the hospitality industry --<br/>Chapter 3. The hospitality environment --<br/>Chapter 4. Hospitality business positioning --<br/>Chapter 5. Developing customer-centred hospitality businesses --<br/>Chapter 6. Hospitality business planning and feasibility --<br/>Chapter 7. Hospitality business development routes and directions --<br/>Chapter 8. Hospitality business development methods --<br/>Chapter 9. New product development (NPD) --<br/>Chapter 10. Hospitality property renovation --<br/>Chapter 11. Conclusions. 
<br/><br/><label>ISBN: </label>9781856176095 
<br/><br/><label>Subjects--Topical Terms: </label><br/>HOSPITALITY INDUSTRY -- MANAGEMENT<br/>HOSPITALITY INDUSTRY -- PLANNING<br/>STRATEGIC PLANNING
<br/><br/><label>LC Class. No.: </label>TX 911 .H37 2010