Roberto, Ned <br/><br/>
User-friendly marketing research :   how to use marketing research to make profitable decisions / 
Ned Roberto 
 - Second edition 
 - [Metro Manila] :   LifeCycle Press,  2002 
 - 416 pages :   illustrations ;   27 cm 
<br/><br/>Includes references and index. 
<br/><br/>Part 1. An overview of market research --<br/>Part 2. Research techniques useful in product management --<br/>Part 3. research projects that support advertising, sales, distribution and pricing 
<br/><br/><label>ISBN: </label>9718611053 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING RESEARCH<br/>DECISION MAKING
<br/><br/><label>LC Class. No.: </label>HF 5415.2 .R63 2002