Peter, J. Paul <br/><br/>
Consumer behavior and marketing strategy / 
J. Paul Peter and Jerry C. Olson 
 -  McGraw-Hill,  1999 
 - xxv, 545 pages :  26 cm. 
<br/><br/>Includes index. 
<br/><br/>Section 1. A perspective on consumer behavior --<br/>Section 2. Affect and cognition and marketing strategy --<br/>Section 3. Behavior and marketing strategy --<br/>Section 4. The environment and marketing strategy --<br/>Section 5. Consumer analysis and marketing strategy. 
<br/><br/><label>ISBN: </label>0071188525 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING STRATEGY<br/>CONSUMER BEHAVIOR
<br/><br/><label>LC Class. No.: </label>HF 5415.3 .P463 1999