TY  - BOOK
AU  - Peter, J. Paul
AU  - Olson, Jerry C.
TI  - Consumer behavior and marketing strategy
SN  - 0071188525
AV  - HF 5415.3 .P463 1999 
PY  - 1999///
PB  - McGraw-Hill
KW  - MARKETING STRATEGY
KW  - CONSUMER BEHAVIOR
N1  - Includes index; Section 1. A perspective on consumer behavior --
Section 2. Affect and cognition and marketing strategy --
Section 3. Behavior and marketing strategy --
Section 4. The environment and marketing strategy --
Section 5. Consumer analysis and marketing strategy
ER  -