TY  - BOOK
AU  - Lao, Felix M.
TI  - Pharmaceutical marketing in the Philippine setting / 
SN  - 9789712718427
AV  - HD 9627.P62 .L36 2006 
PY  - 2006///
CY  - Pasig City
PB  - Anvil Publishing Inc.
KW  - DRUG -- MARKETING
KW  - PHARMACEUTICAL INDUSTRY -- PHILIPPINES
KW  - PHARMACEUTICAL -- ECONOMICS -- PHILIPPINES
N1  - Includes index; Chapter 1 : The Pharmaceutical health care industry -- Chapter 2 : The Health care business in the Philippines -- Chapter 3 : Pharmaceutical marketing : the marketing systems, markets, and products -- Chapter 4 : The Marketing management process in the drug industry -- Chapter 5 : Product mix : decisions and strategies -- Chapter 6 : Price mix : decisions and strategies -- Chapter 7 : Promotions mix : decisions and strategies -- Chapter 8 : Place mix : decisions and strategies -- Chapter 9 : Formulating and implementing the marketing plan and budget -- Chapter 10 : Community pharmacy : developing competitive advantages -- Chapter 11 : Pharmaceutical marketing during turbulent times : coping the current financial crisis -- Chapter 12 : Health care relationship marketing and core competencies -- Chapter 13 : Advertising pharmaceutical mass marketing
N2  - Pharmaceutical marketing, 4th edition, is the final answer. It aims to help cushion the impact of rising costs of drugs and medicines so pharmaceutical business firms can stay competitive in a highly volatile business environment
ER  -