TY - BOOK AU - Pagunsan, Sinforoso R. TI - The Law and advertising / SN - 9789715849678 AV - KPM 982.4 .P34 2010 PY - 2010/// CY - Quezon City PB - C & E Pub., KW - ADVERTISING -- LAW AND LEGISLATION -- PHILIPPINES KW - COPYRIGHT -- PHILIPPINES N1 - Includes bibliographical references and index; CHAPTER 1. Constitutional issues -- 2. Sources of obligations -- 3. Intellectual property laws -- 4. The consumer act of the Philippines -- 5. Code of ethics for advertising N2 - This book utilizes an interdisciplinary approach. The focus is on laws and legal precepts that are useful in adversiting ER -