Armstrong, Gary <br/><br/>
Marketing :  an introduction / 
Gary Armstrong and Philip Kotler 
 - 10th Edition 
 - Upper Saddle River, New Jersey :  Pearson Education,  c2011 
 - 644 pages :  illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/>Part 1. Defining Marketing and the Marketing Process -- Part 2. The marketplace and consumers -- Part 3. A customer-driven marketing strategy and the marketing mix -- Part 4. Further marketing. 
<br/><br/> This best-selling, brief text introduces marketing through the lens of creating value for customers. Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value - creating it and capturing it - drives every effective marketing strategy. The tenth edition features a new learning design and integration with my marketing lab, Pearson's online homework and personalized study tool. 
<br/><br/><label>ISBN: </label>9789810697884 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF 5415 .A76 2011