Smith, Aaron C.T. <br/><br/>
Introduction to sport marketing / 
Aaron C.T. Smith and Bob Stewart. 
 - Second edition. 
 - x, 323 pages ;  26 cm. 
 - Sport Management Series .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>Sport marketing introduction -- Sport markets -- Sport consumers -- Sport marketing opportunities -- Sport marketing strategy -- Sport products and branding -- Sport pricing -- Sport distribution -- Sport promotion -- Sport sponsorship -- Sport services -- Sport digital marketing and social media -- Sport marketing implementation and control 
<br/><br/> Introduction to sport marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. 
<br/><br/><label>ISBN: </label>9781138022959 (Hardback) 
<br/><br/><label>LCCN: </label>2014029402 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SPORTS -- MARKETING
<br/><br/><label>LC Class. No.: </label>GC GV 716 .S56 2015