TY  - BOOK
AU  - Smith,Aaron C.T.
AU  - Stewart,Bob [co-author]
TI  - Introduction to sport marketing
T2  - Sport Management Series
SN  - 9781138022959 (Hardback)
AV  - GC GV 716 .S56 2015 
PY  - 2015///
CY  - London, New York
PB  - Routledge
KW  - SPORTS -- MARKETING
N1  - Includes bibliographical references and index; 
Sport marketing introduction -- Sport markets -- Sport consumers -- Sport marketing opportunities -- Sport marketing strategy -- Sport products and branding -- Sport pricing -- Sport distribution -- Sport promotion -- Sport sponsorship -- Sport services -- Sport digital marketing and social media -- Sport marketing implementation and control
N2  - Introduction to sport marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing
ER  -