Hague, Paul N. <br/><br/>
Market research in practice:   How to get greater insight from your market / 
Paul N. Hague, Nick Hague and Carol-Ann Morgan 
 - Second edition 
 - London :  Kogan Page,  c2013 
 - xiii, 257 pages :  illustrations ;  24 cm. 
<br/><br/>Includes bibliography and index. 
<br/><br/>Introduction --<br/>Uses of market research --<br/>Market research design --<br/>Desk research --<br/>Focus groups --<br/>Depth interviewing observation and ethnography --<br/>Sampling and statistics --<br/>Questionnaire design --<br/>Self-completion questionnaires --<br/>Face-to-face interviewing --<br/>Telephone interviewing --<br/>Online surveys --<br/>Data analysis --<br/>Reporting --<br/>International market research --<br/>Research trends 
<br/><br/><label>ISBN: </label>9780749468644 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING RESEARCH
<br/><br/><label>LC Class. No.: </label>HF 5415.2 .H253 2013