TY  - BOOK
AU  - Hague, Paul N.
TI  - Market research in practice: : How to get greater insight from your market 
SN  - 9780749468644
AV  - HF 5415.2 .H253 2013 
PY  - 2013///
CY  - London
PB  - Kogan Page
KW  - MARKETING RESEARCH
N1  - Includes bibliography and index; Introduction --
Uses of market research --
Market research design --
Desk research --
Focus groups --
Depth interviewing observation and ethnography --
Sampling and statistics --
Questionnaire design --
Self-completion questionnaires --
Face-to-face interviewing --
Telephone interviewing --
Online surveys --
Data analysis --
Reporting --
International market research --
Research trends
ER  -