TY  - BOOK
AU  - Ryan, William T.
TI  - A Guide to marketing
SN  - 256025770
AV  - HF 5145. R93 1981 
PY  - 1981///
CY  - Irwin
PB  - Penerbitan
KW  - MARKETING
N1  - Includes index; Identifying the market -- The consumer and the product -- Pricing, promotion and selling -- Channel and legal structures -- Marketing in transitions
ER  -