TY - BOOK TI - Writing winning reports and proposals SN - 086604230X AV - HF 5719 .W75 1987 PY - 1987/// CY - Ramsey, N.J. PB - Alexander Hamilton Institute, KW - BUSINESS WRITINGS N1 - I. Planning the project -- II. Getting your ideas on paper -- III. Organizing your material -- IV. Strategies for building in effectiveness -- V. Editing for readability and persuasiveness -- VI. Using layout to enhance readership -- VII. How to create effective reports -- VIII. Writing persuasive proposal N2 - Every business day, some executive's painstakingly written report or proposal ends up in a wastebasket in some decision-maker's office. Why? Because having the good idea, the right solution, or the best alternative is just not enough in today's business world. The bottom line is how effectively you communicate your message in writing. WRITING WINNING REPORTS AND PROPOSALS was specifically designed to improve your writing effectiveness, so you get the results you want, every time. This special report is packed with expert advice, guidelines, strategies and techniques -- and ready-to-adapt sample reports and proposals ER -