TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary
TI  - Principles of marketing / 
AV  - HF 5415 .K68 1994 
PY  - 1994///
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - MARKETING
KW  - MARKETING MANAGEMENT
N1  - Includes index; Understanding marketing and the marketing process --
analyzing marketing opportunities --
selecting target markets --
developing the marketing mix --
managing the marketing effort --
extending marketing
ER  -