TY  - BOOK
AU  - Yip, George S.
TI  - Total global strategy : : managing for worldwide competitive advantage 
SN  - 133576582
AV  - GC HD 62.4 .Y57 1992 
PY  - 1992///
CY  - New Jersey
PB  - Prentice Hall
KW  - STRATEGIC PLANNING
KW  - INTERNATIONAL BUSINESS ENTERPRISES -- MANAGEMENT
KW  - INTERNATIONAL TRADE
N1  - Includes index; Contents:

Understanding global strategy -- Diagnosing industry globalization potential -- Building global market participation -- Designing global products and services -- Locating global activities -- Creating global marketing -- Making global competitive moves -- Building the global organization -- Measuring industry drivers and strategy levers -- Conducting a global strategy analysis
N2  - I have written this book for several types of managers as well as for those who teach and research about global strategy
ER  -