TY  - BOOK
AU  - David,Fred R.
AU  - David,Forest R.
TI  - Strategic management: concepts and cases : a competitive advantage approach 
SN  - 9780133444797
AV  - HD 30.28 .D38 2015 
PY  - 2015///
CY  - Boston
PB  - Pearson
KW  - STRATEGIC PLANNING
KW  - STRATEGIC PLANNING -- CASE STUDY
N1  - Includes index; Overview of strategic management -- Strategy formulation -- Strategy implementation -- Strategy evaluation -- Key strategic-management topics -- Strategic-management case analysis
N2  - This textbook is trusted around the world to provide managers the latest skills and concepts needed to effectively formulate and efficiently implement a strategic plan - a game plan, if you will - that can lead to sustainable competitive advantage for any type of business
ER  -