Malouf, Lena

Events exposed : managing & designing special events / Lena Malouf - Hoboken, New Jersey : John Wiley & Sons, c2012. - xviii, 237 pages : illustrations (some color) ; 29 cm.

Includes bibliographical references and index.

1: All about business -- You and the events business -- Develop your strategy -- Meet the client -- Build the business -- Venue essentials -- Manage the money -- Present the proposal -- The event cabinet -- 2: All about design -- Tabletops and other décor props -- Creative event concepts -- Burst into weddings.

Features advice on operating a successful special events business, acquired from Malouf's more than forty years in the planning industry, and includes guidance on developing a strategy, identifying potential clients, developing proposals, building an event budget, coordinating with contractors, and much more.

9780470904084


SPECIAL EVENTS -- INDUSTRY.
SPECIAL EVENTS -- MANAGEMENT.
SPECIAL EVENTS -- PLANNING.

GV 3405 .M35 2012