Events exposed : managing & designing special events /
Lena Malouf
- Hoboken, New Jersey : John Wiley & Sons, c2012.
- xviii, 237 pages : illustrations (some color) ; 29 cm.
Includes bibliographical references and index.
1: All about business -- You and the events business -- Develop your strategy -- Meet the client -- Build the business -- Venue essentials -- Manage the money -- Present the proposal -- The event cabinet -- 2: All about design -- Tabletops and other décor props -- Creative event concepts -- Burst into weddings.
Features advice on operating a successful special events business, acquired from Malouf's more than forty years in the planning industry, and includes guidance on developing a strategy, identifying potential clients, developing proposals, building an event budget, coordinating with contractors, and much more.
9780470904084
SPECIAL EVENTS -- INDUSTRY. SPECIAL EVENTS -- MANAGEMENT. SPECIAL EVENTS -- PLANNING.