Mehta, Monica <br/><br/>
The entrepreneurial instinct :   how everyone has the innate ability to start a successful small business / 
Monica Mehta 
 - New York :   McGraw-Hill,  c2013. 
 - ix, 205 pages :  illustrations ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction -- How Sunil and Rita made millions -- Decoding the framework of the instinct-driven entrepreneur -- The entrepreneur's innate risk-taking edge -- The chemical that drives risk taking -- The personality traits of the self-made -- The source of fear -- Turning off your red light -- Take rewarding risks -- Launching a business by using instinct -- Finding inspiration -- Create a cycle of productivity -- Shoot first, aim later -- Don't spend a dime -- Before you quit your job -- How beliefs define reality. 
<br/><br/> "This book gets rid of the last excuse of the would-be entrepreneur: fear.  By showing how you can work with your brain chemistry rather than against it.  The Entrepreneurial Instinct helps you take smarter risks with less angst.  It obliterates a lot of the conventional wisdom around entrepreneurship and shows what it really takes to succeed." - Kimberly Weisul 
<br/><br/><label>ISBN: </label>9780071797429 
<br/><br/><label>Subjects--Topical Terms: </label><br/>NEW BUSINESS ENTEPRISES.<br/>ENTEPRENEURSHIP.<br/>SMALL BUSINESS.
<br/><br/><label>LC Class. No.: </label>HD 62.5 .M44 2013