TY  - BOOK
AU  - Mehta, Monica
TI  - The entrepreneurial instinct : : how everyone has the innate ability to start a successful small business 
SN  - 9780071797429
AV  - HD 62.5 .M44 2013 
PY  - 2013///
CY  - New York : 
PB  - McGraw-Hill
KW  - NEW BUSINESS ENTEPRISES
KW  - ENTEPRENEURSHIP
KW  - SMALL BUSINESS
N1  - Includes bibliographical references and index; Introduction -- How Sunil and Rita made millions -- Decoding the framework of the instinct-driven entrepreneur -- The entrepreneur's innate risk-taking edge -- The chemical that drives risk taking -- The personality traits of the self-made -- The source of fear -- Turning off your red light -- Take rewarding risks -- Launching a business by using instinct -- Finding inspiration -- Create a cycle of productivity -- Shoot first, aim later -- Don't spend a dime -- Before you quit your job -- How beliefs define reality
N2  - "This book gets rid of the last excuse of the would-be entrepreneur: fear.  By showing how you can work with your brain chemistry rather than against it.  The Entrepreneurial Instinct helps you take smarter risks with less angst.  It obliterates a lot of the conventional wisdom around entrepreneurship and shows what it really takes to succeed." - Kimberly Weisul
ER  -