Event management : theory and practice /
Jeff Wrathall and Abby Gee
- Sydney : McGraw-Hill, c2011.
- xx, 408 pages : color illustrations ; 25 cm.
Includes index.
Pt 1 The event management context -- 1. Introduction to event managenment -- 2. Environmental management and sustainability -- Pt 2 Planning events -- 3. An introduction to the project management of events -- 4. Developing an event concept -- 5. Event marketing -- 6. Event sponsorship -- 7. Event budgeting -- Pt 3 Organising events -- 8. Occupational health and safety and event security -- 9. Event staffing -- 10. Key human resource management issues -- 11. Event logistics -- Pt 4 Conduct of the event -- 12. Financial considerations -- 13. Event legal compliance -- 14. Monitoring performance and continuous improvement -- 15. Production and theming -- 16. Event staging and venues -- 17. Risk and emergency services management.
Event Management: Theory and Practice is a new text that provides coverage of the most important competency units of Certificate III and Diploma of Events in the SIT07 Tourism, Hospitality and Events Training Package. A wide range of case studies, examples and event profiles from cultural, musical, sporting and corporate events provide students with a full and varied understanding of real-world events. These case studies include the Rainbow Serpent Music Festival, Moonlight Cinemas at the Royal Botanical Gardens and the 2000 Sydney Olympic Games. This contemporary and easy-to-read book also includes many vibrant photographs of actual events. The book takes students through the complete process of event management, starting with developing a concept, planning, organising and managing an event. It provides detailed content including the process of securing visas for international artists or profile speakers; comprehensive review of emerging areas such as environmental sustainability; and extensive legal considerations including artist and venue agreements.
9780070279001
SPECIAL EVENTS -- MANAGEMENT. SPECIAL EVENTS -- PROBLEMS, EXERCISES, ETC. SPECIAL EVENTS