Stanton, William J. <br/><br/>
Fundamentals of marketing /  
William J. Stanton, Michael J. Etzel and Bruce J. Walker 
 - Ninth Edition 
 - Manila:  National Book Store,  1991. 
 - xxxiii, 688 pages :  illustrations ;  25 cm. 
<br/><br/><label>ISBN: </label>9789710851041 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF 5415 .S74 1991