TY  - BOOK
AU  - Hawkins,  Robert P. ;Wiemann, John M.;Pingree, Suzanne
TI  - Advancing communication science: merging mass and interpersonal processes 
SN  - 803931417
AV  - P 91.25 .A38 1988   
PY  - 1988///
CY  - Newbury Park, California
PB  - Sage Publications, Incorporation
KW  - COMMUNICATION
N1  - 1. Comparing mediated and interpersonal communication data -- 2. Emotional education and mass media -- 3. Discourse and message analysis -- 4. Interactivity: from new media to communication -- 5. Monologue, dialogue, and telelog: comparing an emergent form of communication with traditional forms -- 6. From reactivity to activity and action -- 7. Cognition and communication -- 8. Developing communication skills -- 9. Theories of family communications -- 10. The caravan of communication and its multiple histories
N2  - Communication's fragmentation is manifest in the many subspecialties that lay claim to the field of communication, and that are distinguished by largely different methods of inquiry, by levels of analysis, by theories that place communication in very different points in the research process
ER  -