Merrill, John Calhoun, <br/><br/>
Media, messages, and men :  new perspectives in communication / 
John Calhoun Merrill and Ralph L. Lowenstein. 
 - New York :  D. McKay,  c1971 
 - ix, 293 pages ;  22 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part I. Media: A new look at changing roles -- Part II. The communication and his audience -- Part III. Media concepts and ethics. 
<br/><br/> This is not a typical "survey of journalism" or introductory textbook in mass communications. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MASS MEDIA
<br/><br/><label>LC Class. No.: </label>P 90 .M47 1971