Media, messages, and men : new perspectives in communication /
John Calhoun Merrill and Ralph L. Lowenstein.
- New York : D. McKay, c1971
- ix, 293 pages ; 22 cm.
Includes bibliographical references and index.
Part I. Media: A new look at changing roles -- Part II. The communication and his audience -- Part III. Media concepts and ethics.
This is not a typical "survey of journalism" or introductory textbook in mass communications.