Creative problem solving for managers : developing skills for decision making and innovation /
Tony Proctor
- Second edition
- London, United Kingdom : Routledge, c2005
- xvi, 291 pages : illustrations ; 26 cm
Includes bibliographical references and index.
Creativity and its importance in business -- Blocks to creativity -- Theories of creative problem solving process -- Objective finding, fact finding and problem finding/definition -- Morphological analysis and related techniques -- Brainstorming and its variants -- Lateral thinking and associated methods -- Synectics -- Paradigm-breaking techniques and some miscellaneous ideation methods -- Evaluation -- Implementing ideas -- Computer-assisted creative problem solving
This book discusses the importance of creativity in business, theories of creative problem solving, brainstorming, lateral thinking, computer assisted problem solving, and how to implement ideas.