TY  - BOOK
AU  - Smith, Theodore A.
TI  - Dynamic business strategy: the art of planning for success 
SN  - 70590907
AV  - HD 30.28 .S65 1977 
PY  - 1977///
CY  - New York
PB  - McGraw Hill Education
KW  - BUSINESS PLANNING
N1  - Includes index; 1. A Missing Dimension -- 2. Basic Strategic Information Profiles -- 3. Perspective Strategy: The Strategic Nature of Business -- 4. Optimizing Strategy: Getting the Most from Resources -- 5. Improving Strategy in an Existing Business -- 6. Strategy in a Diversified Company -- 7. New Venture Strategy -- 8. Prospective Strategy
N2  - Most businesses, at least most larger businesses, plan today. But in far too many businesses, plans remain good intentions and never become action. In far too many businesses the plan is considered to be something that will do itself and produce results by itself. In far too many businesses, the plan is handed over to managers, who are then expected to figure out intuitively how to attain the nice results the plan promises
ER  -