Cavusgil, S. Tamer <br/><br/>
Doing business in emerging markets :  entry and negotiation strategies / 
S. Tamer Cavusgil, Perez N. Ghauri and Milind R. Agarwal 
 - Thousand Oaks, California :  Sage Publications, Incorporation,  c2002 
 - xv, 300 pages ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Why look at emerging economies? -- Emerging-marketing potential -- Internationalization as a business strategy -- Export marketing and sourcing in emerging economies -- Entry strategies for emerging markets -- Developing and managing relationships in emerging markets -- Negotiation process and strategies for emerging markets -- Emerging markets of Asia -- Emerging markets of Eastern Europe -- Emerging markets of Latin America, South Africa, and Turkey -- Conclusions : some guidelines for doing business 
<br/><br/> This book serves an important purpose by enhancing our understanding of the emerging-market economies and cultures. 
<br/><br/><label>ISBN: </label>761913742 
<br/><br/><label>Subjects--Topical Terms: </label><br/>INTERNATIONAL BUSINESS ENTERPRISE
<br/><br/><label>LC Class. No.: </label>HD 62.4 .C387 2002