TY  - BOOK
AU  - Cavusgil, S. Tamer
AU  - Ghauri, Perez N.;Agarwal, Milind R.
TI  - Doing business in emerging markets: entry and negotiation strategies 
SN  - 761913742
AV  - HD 62.4 .C387 2002 
PY  - 2002///
CY  - Thousand Oaks, California
PB  - Sage Publications, Incorporation
KW  - INTERNATIONAL BUSINESS ENTERPRISE
N1  - Includes bibliographical references and index; Why look at emerging economies? -- Emerging-marketing potential -- Internationalization as a business strategy -- Export marketing and sourcing in emerging economies -- Entry strategies for emerging markets -- Developing and managing relationships in emerging markets -- Negotiation process and strategies for emerging markets -- Emerging markets of Asia -- Emerging markets of Eastern Europe -- Emerging markets of Latin America, South Africa, and Turkey -- Conclusions : some guidelines for doing business
N2  - This book serves an important purpose by enhancing our understanding of the emerging-market economies and cultures
ER  -