TY  - BOOK
AU  - Lamb, Charles Jr. W.
AU  - Hair, Joseph Jr. F.
AU  - McDaniel, Carl
TI  - Essentials of marketing
SN  - 9812403132
AV  - HF 5415 .L218 2001  
PY  - 2001///
CY  - Australia
PB  - South-Western College Pub.
KW  - MARKETING
N1  - Includes index; Part 1. The world of marketing -- Part 2. Analyzing marketing opportunities -- Part 3. Product and distribution decisions -- Part 4. Integrated marketing communication and pricing concepts
ER  -