Kotler, Philip <br/><br/>
Principles of marketing / 
Philip Kotler and Gary Armstrong 
 - Tenth edition. 
 - New Jersey :  Pearson Education South Asia Pte Ltd.,  c2004 
 - xxix, 661 pages ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part 1. Understanding marketing and the marketing process -- Part 2. Developing marketing opportunities and strategies -- Part 3. Developing the marketing mix -- Part 4. Managing marketing. 
<br/><br/><label>ISBN: </label>9812471553 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF 5415 .K87 2004