TY  - BOOK
AU  - Reeder, Robert R.
AU  - Brierty, Edward G.;Reeder, Betty H.
TI  - Industrial marketing: analysis, planning and control 
SN  - 9780134571102
AV  - HF 5415 .R36 1991 
PY  - 1991///
CY  - New Jersey
PB  - Prentice-Hall
KW  - INDUSTRIAL MARKETING
N1  - Includes index; Part 1. Dimensions of marketing -- Part 2. Organizational buying and buyer behavior -- Part 3. Strategy formulation in the industrial market -- Part 4. Formulating product planning -- Part 5. Formulating channel strategy -- Part 6. Formulating marketing communication planning -- Part 7. Formulating pricing policies -- Part 8. International industrial marketing
ER  -