Temple, A. Dale <br/><br/>
Marketing :  the art & science of business mangament / 
A. Dale Temple 
 - New York :  Kend Publications,  c1989 
 - xiv, 366 pages ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part I : Marketing strategy -- Part II : Getting a fix on a competitive posture -- Part III : Marketing management -- Part IV : Marketing concepts and the marketing mix -- Part V : Tactical approaches -- Part VI : Research, models and constructs 
<br/><br/> This study offers a full discussion and evaluation of a variety of marketing topics, including implementing and managing a marketing strategy, enhancing the productivity of a sales force, the relationship between public relations and sales, and the pros and cons of market research. 
<br/><br/><label>ISBN: </label>816019061 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF 5415 .T58 1989