Marketing management : knowledge and skills /
J. Paul Peter and James H. Donnelly, Jr.
- Sixth edition
- New York : Irwin Inc., c2000
- xx, 876 pages : illustrations ; 26 cm.
Includes index.
Section I: Essentials of Marketing Management -- Section II: Analyzing Marketing Problems and Cases -- Section III: Financial Analysis for Marketing Decisions -- Section IV: Internet Exercises and Sources of Marketing Information -- Section V: Marketing Management Cases -- Section VI: Strategic Marketing Cases -- Section VII: Developing Marketing Plans