Parkinson, Northcote <br/><br/>
Marketing :  key to business success today / 
C.Northcote Parkinson, M. K. Rustomji and Walter E. Veira 
 - India :  Vision Books Ptv. Ltd,  c1999 
 - 175 pages :  illustrations ;  22 cm. 
<br/><br/>1. Introduction to marketing -- 2. Product planning--first p of marketing -- 3. Pricing--second p of marketing -- 4. Physical distribution--third p of marketing -- 5. Promotion and advertising--fourth p of marketing -- 6. The role of sales promotion in marketing activity -- 7. Control of operations -- 8. New techniques in marketing. 
<br/><br/><label>ISBN: </label>8170944732 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF 5415 .P24 1999