TY  - BOOK
AU  - Peter, J. Paul
AU  - Olson, Jerry C.
TI  - Consumer behavior and marketing strategy
SN  - 71188525
AV  - HF 5415.3 .P463 1999 
PY  - 1999///
CY  - [Place of publication not identifed]
PB  - McGraw Hill Education
KW  - MARKETING STRATEGY
N1  - Includes index; Section 1. A perspective on consumer behavior -- Section 2. Affect and cognition and marketing strategy -- Section 3. Behavior and marketing strategy -- Section 4. The environment and marketing strategy -- Section 5. Consumer analysis and marketing strategy
ER  -